Owning a stadium or developing a state-of-the-art venue can help football clubs maximise their matchday revenues and increase commercial income. However, only 4 clubs in the Italian Serie A own their stadium versus about 80% of clubs in the EPL. Most Italian clubs miss significant matchday income, also limiting their potential to invest in the squad, and negatively impacting their sporting competitiveness at international level. In a new episode of Sky Italy’s Football Benchmark series, Andrea Sartori provides context around some current stadium development trends.