Insights - Football Benchmark

Football Benchmark Insights

Big Five, Commercial

Mapping the sponsorship landscape: key assets across Europe’s “Big Five” leagues

In this article, we look at the current sponsorship landscape across the “Big Five” leagues, focusing on kit suppliers and main shirt sponsors as the 2025/26 season approaches its conclusion.

Player Workload

International match calendar: player workload trends ahead of an expanded World Cup

This analysis looks at player workload trends across the elite game, using data from the FIFPRO Men’s Player Workload Monitoring platform to assess how match volumes are evolving within the current calendar structure.

Club Case

Sunderland AFC: A controlled rebuild now facing the Premier League test

This analysis explores how Sunderland AFC used financial discipline, targeted investment, and player trading to secure promotion and make a strong Premier League return - while questioning the model’s long-term sustainability.

Club Case

Como 1907: A project challenging the hierarchy of Serie A

Since the Hartono family’s acquisition in 2019, Como 1907 have progressed quickly through the divisions, with European qualification now in sight.

FIFA

FIFA World Cup 2026: expanded access, record-level revenues, and the evolving competitive and financial landscape

This article looks at how qualification outcomes reflect the broader access created by the new structure, how the competitive picture looks across the teams involved, how the tournament’s growing revenues translate into value for participating nations, and how this increased scale shapes the operational demands placed on the competition.

UEFA

UEFA competition reform: Assessing latter stage access two seasons into the new cycle

This article will use the quarter-final stage to assess how the new UEFA format is shaping competitive diversity and distributing financial rewards across clubs.

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