Welcome to Football Benchmark

Welcome to KPMG Football Benchmark, an interactive platform providing in-depth understanding and analysis of the business of Football.

An extensive wealth of data - from the business performance of football clubs to the estimation of players´ market values - is presented in a dashboard format, enabling comparison and evaluation to support critical decision-making.

As the primary business intelligence source of Football industry insight and knowledge, the KPMG Football Benchmark tool aims to deliver significant value and to improve data democratization.

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Welcome to Football Benchmark

COVID burdening top European clubs by massive losses - The European Champions Report

The second COVID-impacted football season shows further disruption in the financial performances of the champions of Europe’s eight prominent leagues, according to the 6th annual edition of our “The European Champions Report”. The study compares the most relevant business performance indicators of Manchester City FC, Atlético de Madrid, FC Bayern München, FC Internazionale, LOSC Lille,  AFC Ajax, Sporting Clube de Portugal and Beşiktaş JK for the financial year which ended in May/June 2021. Most champions recorded massive losses: the most common trend being that operating revenues – hit hard by almost complete loss in matchday income, but mitigated by broadcasting and commercial revenues – could not make up for generally high staff cost and decreasing player trading income.

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COVID burdening top European clubs by massive losses - The European Champions Report

KPMG Player Valuation

Top 50 football players by market value

Last valuation date: 1st December 2021

  Name (Age) Club  Nat Value
(€ million)
1 Haaland (21) 142.4
2 Mbappé (22) 128.2
3 Foden (21) 117.0
4 Lukaku (28) 115.9
5 Salah (29) 114.4
6 Alexander-Arnold (23) 112.5
7 Bruno Fernandes (27) 112.4
8 Rashford (24) 111.3
9 Kane (28) 110.1
10 Sancho (21) 110.1
11 F. de Jong (24) 110.0
12 De Bruyne (30) 105.0
13 R. Dias (24) 103.8
14 Kimmich (26) 100.5
15 Neymar (29) 97.1
16 Mount (22) 88.9
17 Wirtz (18) 87.7
18 L. Martínez (24) 86.6
19 Havertz (22) 85.9
20 Chiesa (24) 85.9
21 Sterling (27) 85.1
22 Bellingham (18) 84.3
23 A. Davies (21) 84.0
24 João Félix (22) 83.1
25 Hakimi (23) 82.0
26 L. Sané (25) 81.7
27 M. de Ligt (22) 80.9
28 Pedri (19) 80.8
29 Werner (25) 80.5
30 S. Mané (29) 80.5
31 Heung-min Son (29) 79.9
32 Barella (24) 78.9
33 Rodri (25) 78.2
34 Greenwood (20) 76.9
35 Grealish (26) 76.7
36 Messi (34) 75.8
37 Courtois (29) 75.4
38 B. Silva (27) 75.4
39 Marquinhos (27) 74.9
40 G. Jesus (24) 73.6
41 Gnabry (26) 72.6
42 Alisson (29) 72.5
43 R. James (21) 70.5
44 Upamecano (23) 70.4
45 M. Llorente (26) 69.7
46 F. Valverde (23) 69.6
47 Donnarumma (22) 69.6
48 Casemiro (29) 69.6
49 Varane (28) 68.8
50 Lewandowski (33) 68.0

Check out the Football Benchmark Player Valuation tool to see estimated market values of over 8,300 football players.

Please note that the dashboards are optimized for desktop PC’s, laptops or tablets
Please note that the dashboards are optimized for desktop PC’s, laptops or tablets
Please note that the dashboards are optimized for desktop PC’s, laptops or tablets