Insights - Football Benchmark

Football Benchmark Insights

FIFA, Report

Football Benchmark’s Guide to the FIFA World Cup 2026

The report combines original Football Benchmark analysis with broader tournament data, covering topics from tournament economics and prize money distribution to players’ market valuation rankings, club and league representation, as well as player workload trends.

Professional event

Football leaders discuss growth, value creation, and sustainability in European football

Football Benchmark and Social Football Summit brought together senior stakeholders from across the football industry in Budapest on 29 May for The Business of European Football: Growth, Value, and Sustainability, held on the eve of the UEFA Champions League Final.

Club Valuation, Report

Football Clubs' Valuation: The European Elite 2026

Real Madrid CF reach record €7.7 billion Enterprise Value in Football Benchmark’s 2026 club valuation ranking.

Champions League, UEFA

Budapest, PSG, and Arsenal: the strategic context behind the 2026 UEFA Champions League Final

This article explores Budapest and the Puskás Aréna as hosts of the 2026 final and analyses the key differences and similarities between the two finalists, both on and off the pitch.

Women Football

More than calendar expansion: why international club competitions matter for the women’s game

Our latest analysis explores the evolving women’s international club competition landscape, including the early impact of UEFA’s recent reforms, the growing role of FIFA within the club ecosystem, and how expanding international calendars are beginning to influence competitive exposure and match load distribution across the women’s game.

Big Five, Commercial

Mapping the sponsorship landscape: key assets across Europe’s “Big Five” leagues

In this article, we look at the current sponsorship landscape across the “Big Five” leagues, focusing on kit suppliers and main shirt sponsors as the 2025/26 season approaches its conclusion.

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