Insights - Football Benchmark

What’s driving Red Bull’s ambition to invest in Japanese football?

Red Bull's entry into the Japanese football market marks a pivotal moment for both the group and the sport in Japan. In this article, we examine the landscape of Japanese talent within European football and how Red Bull’s acquisition of Omiya Ardija aligns with this context, highlighting the opportunities it unlocks in Japan’s talent pool.

Women’s Football Trends in 2024: A tale of two industries

In the first article of 2025, let’s look back and recap key milestones and events of 2024 in professional women’s football.

A Revamped Format in Action: First impressions of the UEFA club competitions overhaul

This article revisits expectations, examines emerging trends, and evaluates how clubs are navigating the transition to the new UEFA club competitions format.

Accessibility & discoverability: Key challenges for women’s club football growth

Breaking into the mainstream remains a significant obstacle for women’s club football across major European markets—a challenge we delve into in depth in our latest article.

The price of non-stop play: How football’s schedule risks players and clubs

In our latest analysis a holistic view on player workload is presented in order to help understanding the drivers and impacts of this increasingly important topic.

Celebrity investors in football: Game-changer or just a passing trend?

Are celebrity owners a genuine force for the sport's long-term growth, or merely a short-lived marketing phenomenon?

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