Insights - Football Benchmark

Football Benchmark Insights

Champions League, UEFA

Budapest, PSG, and Arsenal: the strategic context behind the 2026 UEFA Champions League Final

This article explores Budapest and the Puskás Aréna as hosts of the 2026 final and analyses the key differences and similarities between the two finalists, both on and off the pitch.

Women Football

More than calendar expansion: why international club competitions matter for the women’s game

Our latest analysis explores the evolving women’s international club competition landscape, including the early impact of UEFA’s recent reforms, the growing role of FIFA within the club ecosystem, and how expanding international calendars are beginning to influence competitive exposure and match load distribution across the women’s game.

Big Five, Commercial

Mapping the sponsorship landscape: key assets across Europe’s “Big Five” leagues

In this article, we look at the current sponsorship landscape across the “Big Five” leagues, focusing on kit suppliers and main shirt sponsors as the 2025/26 season approaches its conclusion.

Player Workload

International match calendar: player workload trends ahead of an expanded World Cup

This analysis looks at player workload trends across the elite game, using data from the FIFPRO Men’s Player Workload Monitoring platform to assess how match volumes are evolving within the current calendar structure.

Club Case

Sunderland AFC: A controlled rebuild now facing the Premier League test

This analysis explores how Sunderland AFC used financial discipline, targeted investment, and player trading to secure promotion and make a strong Premier League return - while questioning the model’s long-term sustainability.

Club Case

Como 1907: A project challenging the hierarchy of Serie A

Since the Hartono family’s acquisition in 2019, Como 1907 have progressed quickly through the divisions, with European qualification now in sight.

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